The Art Director Test

The Art Director Test

1. Describe your concept/idea in one word.
Cell-phone

2. Describe your concept/idea in one sentence.
A new model of multi-functional, powerful, portable, affordable and beautiful cell-phone specially designed for American teenagers.

3. Describe your concept/idea in a few sentences / one paragraph.

Electronic products are very popular among American teenagers. But they always desire something new, powerful, and multi-functional. This design adopts the prototype of "Hello Kitty", which teenagers like a lot. The trinity of a cell-phone, dictionaries and an iPod comprise the main functions, combining studying and entertaining together. The changing color and affordable price also attract teenagers' attentions.